Social media, QR codes & Lettuce

While unpacking my lettuce from my weekly shop, I noticed a QR code with ‘find us on facebook’ next to it. A simple way to integrate social media with the product packaging and the consumer.

 After scanning with a QR reader on a mobile device you are taken to this page...

 Like them for recipes etc. QR is also a fantastic way to build email opt-ins too.

Silverpop Engage Fundamentals Certification

I recently completed the Silverpop Engage Fundamentals Certification exam.
This is a fantastic way to educate marketers on Silverpop's services and functions, it also educates the user on best practice.


The exam consists of a multiple choice test of 100 questions, once this is passed you then have a practical exam. The practical exam is where you bring all your knowledge together to create lists, contact lists, a mailing with dynamic content, landing pages and more.