An email was created with a focus on the
new ways to keep in touch, such as Facebook, twitter, youtube and the email
was sent to the customer database. This campaign was not acquiring new customers,
but instead increasing the interaction between company and customers through
the new social channels.
A prize was also on offer for people that ‘like
us’ on Facebook, this was only possible before the new timeline. The incentive
and campaign was a success and increased likes to almost 2000 and the customers
started immediately talking about the company on the page.
Tips
for a successful social email:
- Keep it social – be brave and don’t use a sales message
- Use a competition or incentive
- Keep the email simple, clear and easy to digest
- Show the benefits of connecting socially with you (watch our Youtube videos for tips on how to…)
- Monitor and respond to all comments left as quickly as you can
