A New Email Template Created for a Client

I recently designed this email template for a UK parking company, I'm not sure if they are going to use it yet but I had fun making it. This template design is based on their website theme, I simply took elements and re-packaged it in the email design. The design is simple, clean and clear.

Creating html emails from design is my favourite part of being an email marketer, I like getting my hands dirty with Photoshop and html code...

Using Unicode Symbols in Email Subject Lines

I recently tested using a Unicode symbol in an email subject line to see if it made any difference to the open rate %.

The subject lines I tested:

✈ Save 20% on your Next Flights
Save 20% on your Next Flights

The results after 3 days were...
✈ Save 20% on your Next Flights - 19.00% open rate
Save 20% on your Next Flights - 17.85% open rate

So a 1.15% increase in opens, not game changing but putting something new in your subject line is likely to surprise your audience and increase opens. Use with care, if used to frequently  people will soon get used to seeing them on your emails.