This is something special... anyone can make and send an email using the Campaign Monitor template builder, without paying a penny!
Try it yourself here:
http://www.campaignmonitor.com/templates/
Within 5 minutes I made this very basic email (as a test!) and sent it to two recipients completely free of charge.
The builder is very intuitive, all kinds of links, images, share to social networks can be added within the builder. the colours, layout, fonts can all be changed to create an almost unlimited selection of email designs. It is amazing simple and so very fast.
I recently found adding a Unicode symbol to the subject line increases my open rates. I have also noted it is becoming more popular. But how do you add these symbols?
To be honest I think you just have to try, it appears to be different in every ESP. This is how I added one...
First thing to do is find the Unicode symbol you want to use. Go to all programs, Accessories, System tools, character map.
Once in the character map choose Arial Unicode MS and choose your character.
In the above example I have chosen a heart, you can see the character and at the bottom the character code U+2764.
Try copy and pasting the heart into your subject line and send a test, if not try and type the code into the subject and send a test.
I use Silverpop and I had to us an email encoder to get the Unicode symbol to display. I visited this link and pasted in the heart character along with my subject line text. http://cs.silverpop.com/encoder/wizard.php
Result:
=?utf-8?B?4pmlIGhhcHB5IHZhbGVudGluZXMgZGF5?=
Display Example:
♥ happy valentines day
