The 5 most important elements of email marketing

Deliverability
Without good deliverability your email wont be seen. Using an established ESP and building up a respected sender reputation is paramount.

Data
You can have the best offer in the world such as 80% off wine! If your recipient does not drink they won’t buy. The quality of data is a very important element, within your own database you will find more responsive segments.

Message / offer
A strong well timed and targeted offer is the key to a successful campaign.

Best practices
Adhering to industry best practices will help deliverability and accessibility. Keeping the right balance of test to image and having clear opt out options is vital.

Creative
Creative is your brand recognition. Test layouts and buttons to find a winning combo, but don’t radically change creative too often as customers should be able to easily recognise your brand.

4 Reasons not to Send Single Image Emails

1. Deliverability – ESP’s want to see a ratio of text to images of about 70:30
2. Not Smart – People using smart phones on the move won’t wait for the image to download
3. No message – The recipients will only see your message if they download the image
4. Blank – the majority of webmails and Outlook 2007 block images as default

Social V Email

Can social media kill email?

Social media plays a big part in all of our online lives, but it does seems to need email to really connect with us.

So when facebook wanted to sell me advertising, guess how they did so? via email...

Despite all the power and punch of facebook, they still use email to add ROI to social campaigns.