Friday, 4 November 2011

4 Reasons not to Send Single Image Emails

1. Deliverability – ESP’s want to see a ratio of text to images of about 70:30
2. Not Smart – People using smart phones on the move won’t wait for the image to download
3. No message – The recipients will only see your message if they download the image
4. Blank – the majority of webmails and Outlook 2007 block images as default


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