Deliverability
Without good deliverability your email wont be seen. Using an established ESP and building up a respected sender reputation is paramount.
Data
You can have the best offer in the world such as 80% off wine! If your recipient does not drink they won’t buy. The quality of data is a very important element, within your own database you will find more responsive segments.
Message / offer
A strong well timed and targeted offer is the key to a successful campaign.
Best practices
Adhering to industry best practices will help deliverability and accessibility. Keeping the right balance of test to image and having clear opt out options is vital.
Creative
Creative is your brand recognition. Test layouts and buttons to find a winning combo, but don’t radically change creative too often as customers should be able to easily recognise your brand.
No comments:
Post a Comment